THE LATEST IN DIGITAL – AT YOUR FINGERTIPS

Welcome to the Advertising Institute, your resource for all things digital advertising. You’ll find blog posts, guides, and other resources here to help you advance your knowledge in the realm of digital advertising.

Digital moves fast, and it’s easy to get left behind – luckily, we’ve got you covered. Subscribe to gain weekly insights into the world of digital advertising

Blog

Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

Last Published

Influencer Marketing Fraud Survival Guide

  With a single day's worth of #ad posts on Instagram containing up to 50% fake engagements and over 97,065 of those comments being made by bot followers, it's safe to say that influencer fraud for sponsored posts are a real thing that heavily skews engagement...

read more

3 Ways To Win At Holiday Marketing

  Arguably, Christmas is the most competitive holiday of the year when it comes to marketing and online sales. With everyone looking for holiday gifts at the same time, how will you differentiate yourself as the go-to brand for your demographic’s needs? Editor's Note:...

read more

Blog

Our blog offers the latest insights into the digital advertising innovations that are changing the way marketers and customers operate. Whether it’s staying on top of Google’s frequent updates, learning about the digital nuances of Generation Z, or learning more about mobile ad optimization – we’ve got it here.

Last Published

Facebook Algorithm Updates You Need To Know

  With everything going on in digital last year, were you aware of the facebook algorithm updates made in january that changed the way your stories rank on your audience's news feed? Learn more about facebook's algorithm updates here..Editor's Note: Your content goes...

read more

Guides

Ever wondered why your Search Ads aren’t performing as they should? So have we. Over the years we’ve had many (sometimes steep) learning lessons for various marketing platforms and methodologies that we share here as guides to save you time and budget.

Last Published

Influencer Marketing Fraud Survival Guide

  With a single day's worth of #ad posts on Instagram containing up to 50% fake engagements and over 97,065 of those comments being made by bot followers, it's safe to say that influencer fraud for sponsored posts are a real thing that heavily skews engagement...

read more

3 Ways To Win At Holiday Marketing

  Arguably, Christmas is the most competitive holiday of the year when it comes to marketing and online sales. With everyone looking for holiday gifts at the same time, how will you differentiate yourself as the go-to brand for your demographic’s needs? Editor's Note:...

read more

Guides

Ever wondered why your Search Ads aren’t performing as they should? So have we. Over the years we’ve had many (sometimes steep) learning lessons for various marketing platforms and methodologies that we share here as guides to save you time and budget.

Last Published

Facebook Algorithm Updates You Need To Know

  With everything going on in digital last year, were you aware of the facebook algorithm updates made in january that changed the way your stories rank on your audience's news feed? Learn more about facebook's algorithm updates here..Editor's Note: Your content goes...

read more

Resources

Every carpenter needs the right tools; in digital, we see things the same way. Find your latest digital advertising resources in this section to help fuel the success of your next campaign – whatever it may entail.

Last Published

Influencer Marketing Fraud Survival Guide

  With a single day's worth of #ad posts on Instagram containing up to 50% fake engagements and over 97,065 of those comments being made by bot followers, it's safe to say that influencer fraud for sponsored posts are a real thing that heavily skews engagement...

read more

3 Ways To Win At Holiday Marketing

  Arguably, Christmas is the most competitive holiday of the year when it comes to marketing and online sales. With everyone looking for holiday gifts at the same time, how will you differentiate yourself as the go-to brand for your demographic’s needs? Editor's Note:...

read more

Resources

Every carpenter needs the right tools; in digital, we see things the same way. Find your latest digital advertising resources in this section to help fuel the success of your next campaign – whatever it may entail.

Last Published

Facebook Algorithm Updates You Need To Know

  With everything going on in digital last year, were you aware of the facebook algorithm updates made in january that changed the way your stories rank on your audience's news feed? Learn more about facebook's algorithm updates here..Editor's Note: Your content goes...

read more

Pin It on Pinterest