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Effortlessly connect your digital ad spend to in-store visits with our Klick & Mortar™ service. This powerful tool gives you the ability to accurately attribute in-store visits to digital users, allowing you to better understand the effectiveness of your digital advertising efforts and optimize your marketing strategies accordingly.
Businesses with brick and mortar locations can now target the right audience at the right time and measure the effectiveness of digital advertising campaigns against accurate geolocation data. Klick & Mortar™ tracks location visits and attributes it back to digital ads. We collect the location and behavioral data from apps people use daily and match that back to the ads they saw. We can then provide insights such as:
Here are some other benefits of Klick & Mortar™ that can help elevate your digital marketing and in-store traffic:
Competitive Insights
Determine if users visited a competitor’s location & target them with different ads. You can even track your competition’s performance & target their fans and customers! Competitive insights keep you at the top of your ad game.
Geofence Targeting
Map out a high traffic area & target ads specifically to people within that proximity. Imagine mapping out downtown’s shopping district to then run shopping ads to the users around the city with an interest in luxury goods.
Custom Audiences
Export your audiences to target for new/future ads. For example, you can target customers who saw your ad or visited your store, & show them ads that feature your new products or services in the future.
Multi-Channel Attribution
Gain insights into consumer touchpoints. Learn about which channels and devices influence and affect your customers in making informed decisions throughout their purchase journey in order to build an effective campaign.
To understand your consumer’s journey, you need to engage and understand how they gain awareness, research your brand, and end up converting through an in-store visit.
Klick & Mortar™ can help you acquire new leads, nurture repeat customers, and gain detailed analytical data on in-market movements of your audience base. You’ll be able to make prime optimizations for future campaigns and predict consumer behavior, creating a seamless customer journey.
Awareness
Put your brand out there and get as much attention as possible.
Consideration
Appeal to your audiences’ needs and stand out from the crowd.
Conversion
Drive them to visit your store and make a purchase.
Retention
Create raving fans through exceptional customer experience.
“We now know what ads inspire people to visit. We reached a large number of people within a very specific radius of each of our defined restaurants, with a message created specifically for those people and those restaurants. With this campaign, we were uniquely able to see the direct impact of our digital ads on driving foot traffic – our most fundamental communications goal. “
Michele Beaulieu
Director of Media, Subway
