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Is Your Data Analytics Future-Proof?

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Say Goodbye to Universal Analytics, and Hello to New Opportunities.

Universal Analytics (or Google Analytics 3) will cease data processing on July 1, 2024, marking a pivotal shift in digital analytics. Plus, with Google phasing out cookies by 2025, the digital marketing landscape is set for major changes.

Are you ready to navigate these changes with confidence?

The power of your data is essential for unlocking growth and seizing opportunities. Our robust, scalable, and efficient data management solutions empower you to effortlessly turn vast amounts of data into actionable insights.

Let us handle the complexities while you focus on driving your business forward!

Why Partner with War Room?

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Holistic Approach to Data & Marketing

Digital advertising goes hand in hand with data analytics. With over 15 years of expertise, we’re one of the few programmatic ad agencies that’s as versatile as we are knowledgeable in technical marketing.

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Proven Track Record of Success

Our mission is to take the fear out of digital advertising. With our support, the implementation of precise data management solutions will advance your performance insights to make thoroughly informed business decisions.

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Tailored Strategies for Your Business

No one-size-fits-all solutions here. We listen to your needs and craft strategies that align perfectly with your business objectives, ensuring that every campaign & project is a perfect fit.

Our Technical Marketing Services

 

Explore War Room’s Technical Marketing services—we’re here to help you master the evolving landscape of data transparency and compliance. With our precise data tracking and advanced analytics, you’ll have the insights you need to make informed marketing decisions.

Here are some of our most popular Technical Marketing services:

Google Cloud Platform (GCP)

Our proficiency in Google Cloud Platform (GCP) ensures that your digital infrastructure is underpinned by a secure, scalable, and performance-driven cloud environment.

BigQuery

With the impending phase-out of Universal Analytics (UA) data by 2024, we can seamlessly transition your data to BigQuery for long-term data retention and year-over-year comparisons.

Tracking Codes

We meticulously integrate tracking codes across your digital assets, guaranteeing the precision and accuracy of data collection. This data accuracy is the foundation for data-driven decision-making, leading to enhanced overall performance.

Data Implementation

Beyond the standard data setup, we tailor solutions to your website’s unique requirements. We can provide advanced data implementation to capture complete insights, enabling smarter decision-making and maximizing your data’s potential.

Google Tag Manager (GTM)

We ensure your tags comply with your Cookie Policy. By optimizing tag management, we contribute to a faster website experience, aligning seamlessly with your organization’s data compliance goals.

Server-Side Tracking Implementation

Transition tracking to the server side boosts website speed and data accuracy and offers a privacy-compliant alternative that transcends limitations. This reduces reliance on third-party cookies, providing deeper insights into user behavior and maintaining tracking effectiveness.

Our Process

📆 Step 1: Schedule a Consultation
Fill out the form and our team will get in touch to set up a free consultation – see if we’re a good match! 

💻 Step 2: Attend a Data Consult
Once booked, we will meet with you for a video consult to discuss your data & marketing goals. 

📈 Step 3: Creating a Tailored Strategy
Our experts will craft a customized strategy based on your objectives, preparing a detailed plan for effective execution.

🚀 Step 4: Kickoff & Launch 
Your dedicated team will work with you closely to align with your goals and set you up for data success!

Interested In Working With Us?

Don't Just Take Our Word For It:

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Sun Peaks Grand Hotel, an iconic presence at the famous Sun Peaks Resort—Canada’s second-largest ski destination—has trusted us with their programmatic ad campaigns for several years. Seeking to enhance their guest satisfaction and drive more hotel bookings, we refined their data ecosystem:

GA4 Migration
We facilitated the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), ensuring seamless compatibility with the latest tracking technologies and unlocking advanced features.
Hotel Availability Tracking
Custom event tracking in GA4 provided detailed insights into user behavior related to hotel bookings, enabling Sun Peaks Grand to optimize its availability search experience.
eCommerce Funnel Optimization
We configured custom eCommerce tracking in GA4 to monitor key steps within the user journey, identifying drop-offs and providing recommendations for improvement.
Data Collection Strategy Enhancement
By configuring custom dimensions and metrics in GA4, we tailored the data collection strategy to capture relevant data points for informed decision-making.
Visualization Dashboard
A visualization dashboard was developed using Looker Studio, offering Sun Peaks Grand a user-friendly interface for real-time visualization of KPIs and analytics data.
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Resilient Marketing Deserves Resilient Data. And You Deserve Better.

Get in touch and discover how data can transform your marketing strategy.

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