Concord Pacific is Canada’s largest master-planned community builder. They partnered with War Room to elevate its digital advertising efforts. Concord Pacific aimed to increase lead generation and conversion rates across their campaigns. We’ve worked with them on various campaigns across Canada, some highlights include:
Brentwood, Park George, Park Boulevard, Galleria, The ARC, and more.
Our digital ad strategy delivered outstanding results for Concord Pacific:
Lower Cost-Per-Acquisition (CPA) Than Industry Average
For Google Search ads, we achieved a CPA average of $72.44, which is 47% lower than the real estate industry benchmark of $116.61.
Cost per Acquisition for Display Ads
Across all the campaigns we ran for Concord Pacific, Display Ads averaged a CPA of $34.01, whereas the industry average was $74.79.
Above Ad Click Goal for Richmond Galleria
For Richmond Galleria, we achieved 28% more ad clicks than the campaign goal, and generated 323 leads in a span of a month.
Leads Generated in 3 Months for Park George campaign
We achieved 772 website conversions and 500 lead form submissions for the Park George campaign in a span of 3 months.
The Challenge
Laying the Foundation
In the highly competitive real estate market, Concord Pacific needed to stand out and efficiently attract potential buyers for their diverse property offerings.
The Strategy
From Blueprint to Reality
War Room implemented a multi-channel, programmatic strategy utilizing Kedet™, our proprietary ad platform. We integrated hyper-targeted audience segmentation across display, Facebook, and Instagram ads to reach potential buyers at various stages of the funnel. Each campaign was meticulously optimized for specific geographic locations, including Vancouver, Surrey, and Burnaby, based on regional engagement data.
Google PPC Ads
We ran Display ads to build brand awareness and Search ads to capture active renters and homebuyers (dependent on project), ensuring we covered every stage of the customer journey.
Facebook Lead Ads
Deployed carousel and video ads, which effectively targeted diverse demographic segments.
Instagram Lead Ads
Employed both static and carousel formats, driving substantial engagement and reducing CPA in key markets.
Real-time Optimizations
Our team consistently monitored performance, adjusting budgets and targeting based on real-time data to ensure peak efficiency.
Conclusion
Strong Foundations, Lasting Results
War Room’s data-driven strategy empowered Concord Pacific to outperform in a competitive market. Our approach led to:
These results showcase the power of a finely-tuned digital advertising campaigns.
For a long time we were finding that properties were selling themselves.
As sales started to slow we looked to
War Room to help provide our sales team with qualified leads.
Through online advertising, they were able to achieve just that with conversions rates exceeding our expectations and even the industry averages!
Donna An
Concord Pacific
Maximize your real estate project’s potential with War Room’s expert digital advertising strategies. Contact us today to start achieving exceptional results!
