Deerhurst Resort, located on the scenic Peninsula Lake, is celebrated as one of National Geographic Traveler’s “Best of the World” destinations. Known for year-round family-friendly vacations, weekend getaways, and corporate events, Deerhurst sought to enhance brand recognition and increase bookings across peak and low seasons.
As their digital advertising partner, War Room was tasked with creating effective campaigns that would drive conversions, maintain brand visibility, and address seasonal challenges.
Here are the results that War Room drove for Deerhurst Resort:
Return on Ad Spend (ROAS) across all channels
We achieved a 4,000% total Return on Ad Spend (ROAS) across all channels, reflecting maximized ad efficiency.
Bookings Generated
We generated 6700+ bookings solely through programmatic ad campaigns.
Landing page Visitors
We boosted significant traffic to key landing pages (289,000+ visitors), expanding awareness and engagement across demographics.
Conversion Rate for Display Retargeting
We achieved a 21.43% conversion rate from Display Retargeting ads, turning Consideration Stage audiences to book.
The Challenge
Room for Improvement
In a competitive hospitality market, Deerhurst Resort required a responsive, dynamic advertising approach to stand out—particularly during low seasons when consumer demand ebbed and flowed. War Room’s challenge was to uphold Deerhurst’s position as a top destination while skillfully adapting to evolving travel behaviors.
The Strategy
Room Service: Delivering Tailored Solutions
To drive year-round engagement and maximize bookings, War Room implemented a highly targeted, cross-channel strategy that adapted to Deerhurst Resort’s seasonal demands. By leveraging an integrated mix of social media, search, and programmatic channels, we ensured broad yet precise reach, creating touchpoints that aligned with each phase of the traveler’s journey.
Our approach adjusted seasonally to maintain relevance and appeal: focusing on high-demand offerings during peak summer months and using tailored promotions and exclusive packages to boost interest during the winter low season.
Cross-Channel Strategy
War Room deployed a robust mix of channels—including Facebook, Instagram, Pinterest, Google Search, and Display ads—enhanced by programmatic placements across OTT, in-stream, and digital out-of-home (DOOH) to achieve comprehensive reach and visibility. This approach created multiple touchpoints to engage users at every stage of the traveler’s journey.
Peak Season (Summer)
Emphasis on targeting high-converting audiences with tailored messages, particularly for popular offerings such as spa packages and outdoor activities.
Low Season (Winter)
Focused on retaining core audiences while attracting new segments through promotional offers and custom content, including “Girls’ Getaway” and holiday packages.
Conclusion
Check-Out Time: Leaving with Record Gains
Through careful audience analysis and channel optimization, War Room helped Deerhurst Resort achieve sustained growth and visibility in a challenging market. Our approach, centered on high-ROI strategies and adaptable campaign execution, successfully balanced Deerhurst’s seasonal demands and maximized occupancy, solidifying its status as a top destination year-round.
For a long time we were finding that properties were selling themselves.
As sales started to slow we looked to
War Room to help provide our sales team with qualified leads.
Through online advertising, they were able to achieve just that with conversions rates exceeding our expectations and even the industry averages!
Donna An
Concord Pacific
Ready to elevate your hospitality brand with expert digital advertising? Contact War Room today to drive results that matter.
