Targeted Search Ads
Google Search was used to attract high-intent traffic, focusing on relevant and converting search terms like “Hotel X Toronto” to capture bookings directly from potential visitors.
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Hotel X Toronto, an exceptional luxury urban resort part of the Library Hotel Collection, stands out in downtown Toronto’s skyline with its breathtaking rooftop pool, unparalleled lakefront views, and world-class amenities like the 10XTO fitness center and Guerlain Spa.
Hotel X Toronto sought to boost direct bookings and increase its brand visibility through highly targeted digital strategies. The goal was to drive more high-quality conversions while maximizing revenue.
Here are the results that War Room drove for Hotel X Toronto:
Return on Ad Spend (ROAS) average across all channels
1,091% total return on ad spend (ROAS) was achieved across all channels, reflecting strong overall campaign performance.
ROAS on Google Search Ads
Our Google Search ad campaigns drove a 1,379% Return on Ad Spend.
ROAS on Display Ads
Display Retargeting ads saw a 1,554% Return on Ad Spend, demonstrating the success of re-engagement strategies!
Conversion Rate for Display Retargeting
We achieved a 21.43% conversion rate from Display Retargeting ads, turning Consideration Stage audiences to book.
The Challenge
Room for Improvement
In a market saturated with third-party booking platforms, Hotel X Toronto needed a digital strategy that could not only compete but thrive. With a focus on direct bookings, the challenge was to bypass Online Travel Agencies (OTAs) and engage high-intent customers directly.
The Strategy
Room Service: Delivering Tailored Solutions
The strategy for Hotel X Toronto’s digital campaign focused on maximizing return on ad spend (ROAS) and increasing direct bookings.
Our strategy focused on precision and performance, leveraging targeted Google Search Ads to capture high-intent visitors and Display Retargeting to re-engage those who didn’t complete their bookings.
The approach included:
Targeted Search Ads
Google Search was used to attract high-intent traffic, focusing on relevant and converting search terms like “Hotel X Toronto” to capture bookings directly from potential visitors.
Display Retargeting Ads
This method re-engaged visitors who had previously interacted with the website but did not complete a booking, driving them back to finish their reservation.
Audience Segmentation
Campaigns were optimized by segmenting based on demographics, with a focus on the high-converting female audience.
Cross-Channel Approach
Facebook and Instagram Carousel Ads were launched, targeting potential customers with visually compelling creatives and clear Call-To-Actions to encourage bookings.
This cohesive, data-driven approach enhanced visibility, boosted conversion rates, and helped Hotel X reach its target audience more effectively.
Conclusion
Check-Out Time: Leaving with Record Gains
Overall, the campaign was a success. By utilizing a multi-faceted strategy that combined targeted search, retargeting, and social media channels, Hotel X Toronto experienced increased booking rates and improved audience engagement across all platforms. The precision in targeting and optimizations ensured strong ROAS, helping the hotel stand out in a competitive digital landscape!
For a long time we were finding that properties were selling themselves.
As sales started to slow we looked to
War Room to help provide our sales team with qualified leads.
Through online advertising, they were able to achieve just that with conversions rates exceeding our expectations and even the industry averages!
Donna An
Concord Pacific
Ready to elevate your hotel’s digital strategy and get more bookings? Contact us today to start achieving exceptional results!
