Programmatic Meta Ads
We ran Facebook and Instagram to reach OneCoffee’s target audience. The personalized messaging on these Meta ads boosted engagement and conversions.
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One Coffee, known for its organic, fair-trade, compostable coffee pods, partnered with War Room to increase brand reach and conversions through social media ads. The objective was to drive awareness while maximizing conversions through a phased, data-driven campaign in order to solidify their presence in a competitive market.
War Room’s strategy delivered outstanding performance:
Google Search Conversion Rate
Google Search achieved a strong 5.12% conversion rate, well above the 3.75% industry average.
Conversion Rate for Facebook Ads
We tremendously outperformed the 4.7% industry benchmark, demonstrating strong audience engagement.
Conversion Rate for Instagram Ads
We maintained high conversion efficiency, solidifying the campaign’s cross-platform success.
Conversion Rate on Instagram Coupon Ad
By using a phased approach, our coupon ads reached a conversion rate of 48.10% on Instagram.
The Challenge
A Latte to Prove
One Coffee required a targeted, high-performing campaign that resonated with their eco-conscious demographic. The goal was to drive conversions while staying true to the brand’s sustainability values and competitive edge.
The Strategy
Our Secret Blend
War Room crafted a multi-phase approach using Meta’s ad formats on Facebook and Instagram to engage OneCoffee’s audience at every stage. The campaign began with broad, story-driven ads to build brand awareness, followed by a focused conversion phase using personalized messaging to drive high-intent leads. This strategic blend maximized engagement and optimized ad spend across both channels.
Programmatic Meta Ads
We ran Facebook and Instagram to reach OneCoffee’s target audience. The personalized messaging on these Meta ads boosted engagement and conversions.
Phased Ad Segmentation:
Awareness Phase: Broad targeting with visually engaging, story-driven ads to build brand recognition.
Conversion Phase: ocused on high-intent leads by incorporating limited-time coupon offers, driving conversions and reducing acquisition costs.
Real-time Optimizations
Our team consistently monitored performance, adjusting budgets and targeting based on real-time data to ensure peak efficiency.
Conclusion
A Roast Worth Toasting
War Room’s partnership with One Coffee showcases how data-backed programmatic advertising can elevate eco-conscious brands. Our customized approach drove meaningful results and brand visibility, positioning One Coffee as a leader in sustainable coffee.
For a long time we were finding that properties were selling themselves.
As sales started to slow we looked to
War Room to help provide our sales team with qualified leads.
Through online advertising, they were able to achieve just that with conversions rates exceeding our expectations and even the industry averages!
Donna An
Concord Pacific
Are you looking to drive more sales for your brand? Find out if programmatic is right for you!
