So, you’re running a marketing campaign, but not sure what advertising channel to choose?
Advertising means bringing attention to a brand’s product or service and implementing specific tactics to achieve campaign objectives, such as increasing brand awareness or driving more sales. An advertising medium is how your brand’s message is delivered to your target audience.
Popular advertising mediums are differentiated between traditional and digital.
In this blog, we’ll touch upon what traditional advertising is but will mainly focus on digital advertising to give you a better idea of which advertising channels are right for you.
What is Traditional Advertising?
Traditional advertising means advertisements delivered through traditional media. This includes:
- Broadcast (TV or radio)
- Outdoor (billboards)
- Print (magazines)
Traditional advertising channels are great for casting a wide net and ensuring lots of eyeballs on your campaign. However, you are competing with businesses from different industries for a prime spot, you need a big ad budget and you will have a harder time tracking the ad performance.
How do you track how many people saw your mobile billboard from the street? What if people took a bathroom break when your TV commercial was airing?
Enter: digital advertising.
What is Digital Advertising?
Digital advertising is the delivery of advertisements on online channels like social media, websites, search engines, videos etc. Digital advertising is flexible when it comes to budget and is full of potential for ad reach. You can and choose which channels work best for your target audience. You won’t be casting a wide net, instead, you’ll have more precision in selecting your demographic, and the placements of your ad serving.
When it comes to the digital landscape, there is so much variety.
Don’t make the rookie mistake of spreading yourself thin and going after a huge range of platforms to reach as many people as possible. It will be a waste of your time, resources, and precious ad dollars. You need to pinpoint your objectives and take a more focused approach: one that gets you in front of the right people that will convert.
In this blog, we’ll break down digital advertising channels by what they are, a few statistics of demographics or fun facts and what types of marketing objectives the channel is great for.
Which Digital Advertising Channel Should I Use?
In this blog, we’ll break down digital advertising channels by what they are, a few statistics of demographics or fun facts and what types of marketing objectives the channel is great for.
Here’s a list of the digital advertising channels we will cover:
- Weather
- SMS
- Performance Max
- Discovery
- Twitch
- Telegram
Photo by Mike Tyler on War Room Inc
What Advertising Channels are Best for You?
Weather
Depending on the weather, consumer’s behavior, needs and responses may vary. For example, if it’s pouring rain, perhaps people are more inclined to order food delivery than dine in at a restaurant. By deploying weather-targeted ads, you can boost visibility and anticipate better results.
- Weather ads are a type of targeting ad, and can be served Search, Display, Social and other programmatic platforms
- Great for these industries: Travel & Hospitality, Food & Drink, Apparel, Leisure & Entertainment, Home & Garden, Energy, Insurance etc
- When it’s a lower temperature outside (cold, wet, or snowy), people have an increased desire for psychological warmth. Activities or services that have a social element might perform better!
- Warmer weather & exposure to sunlight increases peoples’ willingness to spend money up to 56%.
Great For:
- Increasing Engagement
- Driving Conversions
- A healthy Return on Ad Spend
- Delivering a more Personalized Ad Experience
- Boosted Visibility During Key Moments
SMS
Ah, good ol’ SMS, text messages. Yes, even they have been made to have advertising options! SMS ads promote products and services through mobile phones. Through short and concise text messages, brands can bulk deliver their ads to subscribers worldwide.
In a world where people are bombarded with emails and online ads, SMS ads are a cost-effective way to cut-through the noise and drive visibility with high open-rates. It’s a channel that would complement your other digital marketing efforts, such as email marketing and social!
An SMS ad is 160 symbols. You can use them to send messages for:
- Notifications (like, launch of new product)
- Exclusive deals for your loyalty program members
- Text-To-Win competitions
- Discount codes
- Promotion for sales on your website or stores
Facts:
- It usually takes a user to respond to an SMS ad within 90 seconds
- Response rates can be as high as 45% (in comparison to email responses, which averages around 6%)
- Click-Through Rate (CTR) is around 19%
- Driving higher Open Rate
- Boosted Visibility
- Promoting Deals and Discounts
- Complementing other Marketing Channels
Performance Max
Performance Max ads utilize machine learning to automate the audience targeting and ad delivery format, based on the information provided when setting up the campaign. Based on the creative assets you provide, the creation of the actual ad will be automated too. Then, the ad platform will run your campaign based on your specified conversion goals.
Performance ad placements will be served across different channels dynamically. It greatly complements PPC Search Ads.
You can choose to set up Performance Max Ads based on these conversions:
- Sales
- Leads
- Website Traffic
- Product & Brand Consideration
- Brand Awareness & Reach
- App Promotion
- Local Store Visits & Promotions
Facts:
- Beneficial for any type of business
- Potential to reach up to 3 billion users worldwide
Great For:
- Driving Higher Conversions (whether it be lead generation, purchases etc)
- Acquiring More Data Insights
- Attributing Data to proper channels to get a better understanding of the Customer Journey
- Optimizing Campaign Performance
Discovery
Discovery Ads are meant to be browseable, feed-based and focused on higher user intent.
Here are some examples of Discovery Ads the brand, Ugg had ran:
Types of Discovery Ads:
- Single Image Ads
- Multi-Image Carousel Ads
Facts:
Great For:
- Driving Engagement
- Delivering Scalable Ads
- Reaching New Audiences
- Retargeting
Twitch
Twitch is one of the most popular entertainment, live-streaming platforms. Aside from being the top-watched streaming platform for gamers, it has now expanded to other entertainment topics, like cooking, music and art. Twitch streams are live broadcasts, with a chat window on the right side, where audiences of the livestream can interact with the streamer and one another.
This Amazon-owned platform has a highly active, social, and engaged userbase. It’s a great ad channel to serve visual ads (especially video).
Types of Twitch Ads:
- Banner/Display
- In-Video Ads
In the following placements:
- Homepage Headliner
- Homepage Carousel
- First Impression Takeover
- Twitch Premium Video
- Super Leaderboard
- Medium Rectangle
Demographic & Usage:
- 30 million daily users around the world
- Almost 50% of Twitch users are between the ages 18 to 34
- The core demographic of 65% male users (73% are under 35 years old)
- 62% of viewers in eSports/gaming personalities on a daily basis
- 56% of users tend to buy brands they see advertised
Great For:
- Connecting With a Younger Audience
- Expanding Audience Reach
- Generate Brand Engagement
- Driving Brand Awareness
Telegram
Telegram ads are delivered like a chat message called Sponsored Messages, which can be personalized and the platform has a strong emphasis on user privacy.
- 500 million monthly global active users
Great For:
- Delivering Contextual-Based Ads
- Preserving User Privacy
- Connecting with Your Target Audience
Paid Search
The two biggest search ad platforms are Google and Microsoft Bing.
Google Search
Brands pay for text ads to appear in the search results on Google.
There are 6 types of Google Search Ads:
- Text
- Dynamic Search
- Call-Only
- Shopping
- Image
- Video
Facts:
Great For:
- Increasing qualified website traffic
- Driving conversions
- Increasing sales
Microsoft Advertising (Formerly Bing Ads)
Bing is the search engine of Microsoft and offers Pay-Per-Click (PPC) advertising.Types of Microsoft Ads:
- Expanded Text Ads
- Dynamic Search Ads
- Responsive Search Ads
Demographic & Usage:
Great For:
- Targeting an older audience
- Targeting an audience with bigger purchasing power
- Increasing website traffic
- Driving conversions
Quora
Quora is an online community for people to ask questions and provide answers to all types of topics. Professionals, students, and industry leaders are active in sharing their knowledge on this platform. This advertising channel is a combination of social and search.
Types of Quora Ads:
- Images Ads
- Text Ads
- Promote an Answer
Demographic & Usage:
- 54% of Quora audiences have an average annual household income of $100k+
- 65% of Quora users have a college degree, including an MBA degree.
- 37% more likely to be a manager
- Businesses see 4x more conversions with Quora Ads
Great For:
- Reaching an audience with strong purchasing power
- Driving high-quality traffic
- Boosting brand authority
- Increasing conversions
Display Ads
45% of people seeing Display Ads are in the middle (or the “Consideration Stage”) of their Customer Journey. Great visuals can boost interest in your products and services and push them onto the next stage (which is “Conversion”)!
Display ads are visual banners that can be found across the internet with specific placements on websites.
Types of Display Ads include:
- Static Banner
- Animated
- Interactive
- Video
- Lightbox
- Interstitial
- Interactive
- Social Display
Google’s list of Top Performing Display Ad
Sizes are:
Stats:
Great For:
- Building brand awareness
- Increasing website traffic
Display Retargeting
Display Retargeting Ads help you reach people who already were interested in your brand — and seal the deal. The most common type of Retargeting Ad are abandoned shopping carts where ads follow you around the internet reminding you that you hadn’t completed your purchase.
- Text
- Dynamic Search
- Call-Only
- Shopping
- Image
- Video
Demographic & Usage:
Great For:
- Improving brand recall
- Driving conversions
Video Ads
Video is the 2nd largest search method online, which is why 87% of digital marketers are using video content in their digital marketing strategies. Aside from text ads like Paid Search and Display Ad images, video ads are the most visually engaging ad format. Youtube is by far the biggest video advertising channel.
Types of Video Ads:
- Bumper
- In-Stream
- Out-Stream
- Interstitial
- Masthead
- Over-The-Top (OTT)
- TrueView Video Discovery
Demographic & Usage:
- Youtube has a monthly active user base of 2 billion people
- Compared to other TV networks, YouTube reaches the most 18-34 year olds
- 1 out of 3 Boomers search on YouTube to learn more about a product/service
- Over 70% of YouTube videos are watched on mobile devices
Great For:
- Targeting audiences from all walks of life
- Expanding brand awareness
Native Ads
Native is a form of paid advertising that blends in with the look, feel, and function of its displayed platform. It is non-intrusive and typically content-rich. You typically find Native Ads in online news sites’ advertorials, social media feeds, and recommended content on webpages.
Types of Native Ads:
- In-Feed
- Branded Content
- Content Recommendation
- Promoted Listings
- In-Ad with Native Elements
Demographic & Usage:
Great For:
- Educating people on your brand offering
- Building trust with consumers
- Creating brand awareness
- Increasing website traffic
In-App Advertising
Types of In-App Advertising:
- Mobile Banner Ads
- Interstitial Ads
- Rewarded Video Ads
- Mobile Native Ads
Facts:
- Smartphone users spend 89% of their total mobile device time in mobile apps, VS 11% on the mobile browser
- Mobile app Click-Through Rate is 0.58% and Mobile Web is 0.23%
- In-app ads perform 11.4 times better than regular banner ads
Great For:
- Reaching highly engaged audiences
- Increasing clicks
- Connecting with users on mobile devices
Apple Search Ads
- Mobile Banner Ads
- Interstitial Ads
- Rewarded Video Ads
- Mobile Native Ads
Facts:
- 70% of App Store visitors use the search bar to find apps
- 65% of app downloads occur directly after a search on the Apple app store
- 50% average conversion rate
Great For:
- Boosting brand exposure
- Increasing mobile app downloads
Digital Out-Of-Home Ads
- Mobile Banner Ads
- Interstitial Ads
- Rewarded Video Ads
- Mobile Native Ads
Facts:
- 82% of survey respondents recalled seeing a DOOH ad in the past month, and the majority of them viewed the format in a favorable light
- Because DOOH ads are served in person, they cannot be blocked out by AdBlock
- This is one digital advertising channel that does not track actual ad impressions or reach
Great For:
- Creating brand awareness
- Maximizing ad reach
- Reinforcing brand recall
- Driving foot traffic
- Increasing conversions
- TikTok
- Snapchat
- Tumblr
Types of Facebook Ads:
- Image
- Video
- Carousel
- Instant Experience
- Collection
Demographic & Usage:
- 2.7 billion monthly active users
- 65% of users are between 18 and 34 years old
- Users from the Silent Generation (born in or before 1945) have doubled and the number of Baby Boomers has increased exponentially
- Building brand awareness
- Targeting audiences from all walks of life
- Driving engagement
- Generating conversions
Types of Instagram Ads:
- Stories ads
- Photo ads
- Video ads
- Carousel ads
- Collection ads
- Explore ads
- IGTV ads
- Instagram Shopping ads
Demographic & Usage:
- Instagram has 800 million active users
- More than half of the global Instagram population worldwide is aged 34 or younger
- 60% of people say they discover new products on Instagram
- 1 out of 3 most viewed stories are from business Instagram accounts
Great For:
- Reaching a younger target demographic
- Driving brand awareness
- Increasing website traffic
- Generating conversions (leads)
Whether your company is B2B, B2C, a non-profit or educational institution, LinkedIn is the best advertising channel to reach business professionals. It’s great for prospecting, nurturing leads, and driving conversions.
Types of LinkedIn Ads:
- Sponsored Content
- Direct Sponsored Content
- Sponsored InMail
- Text Ads
- Dynamic Ads
- Ad exposure on LinkedIn can increase purchase intent by 33%
- The largest age group is 46-55 year olds
- 4 out of 5 LinkedIn users drive business decisions
- 2x the buying power of average web audiences
- Reaching business professionals
- Prospecting
- B2B LinkedIn lead generation
- Boosting purchase intent
- Driving sales
Twitter/X
Types of Twitter Ads:
- Promoted Ads
- Follower Ads
- Trend Takeover
Demographic & Usage:
Great For:
- Expanding brand awareness
- Growing a social following
- Driving engagement
- Increasing impressions and clicks
TikTok
Types of TikTok Ads:
- In-Feed Ads
- Brand Takeover
- TopView
- Branded Hashtag Challenge
- Branded Effects
Demographic & Usage:
- TikTok reaches 1 billion monthly active users in 2021
- 41% of TikTok users are between the ages of 16 and 24 (Gen Z)
- People spend an average of 52 minutes a day on the app
Great For:
- Reaching Gen Z audience
- Promoting your brand in an engaging manner
- Driving awareness
- Increasing website traffic
- Increasing ad clicks
Types of Pinterest Ads:
- Standard Pin
- Carousel Ad
- Video Pin Ad
- Shopping Pin
- App Install Pin
Demographic & Usage:
Great For:
- Reaching a female audience
- Boosting brand awareness
- Driving website traffic
- Increasing sales
- Promoting an eCommerce business
Snapchat
Types of Snapchat Ads:
- Image Ad
- Video Ad
- Filter
- Lenses
- Story Ad
- Product Catalog Ad
- Commercials
Demographic & Usage:
- 229 million daily active users
- More than half of US internet users between the ages of 15 and 25 use Snapchat
- Snapchat users are 60% more likely to make impulse purchases
- Millennials and Gen Z have a direct spending power of $1 trillion. Snapchat is great for engaging with an audience that is ready to shop
Great For:
- Connecting with Gen Z and Millennials
- Generating brand awareness
- Driving sales
Types of Reddit Ads:
- Promoted Post
- Promoted Video
- Category Takeover
- Front Page Takeover
- Trending Takeover
- Reddit Takeover
Demographic & Usage:
Great For:
- Generating brand awareness
- Increasing website traffic
- Driving conversions
Tumblr
Types of Tumblr Ads:
- Sponsored Posts
- Sponsored Video Posts
- Sponsored Day
Demographic & Usage:
- 70% of users say the Tumblr dashboard is their favorite place to spend time online
- User base consists of teens and young adults
Great For:
- Generating brand awareness
- Connecting with a younger audience
Shopping Ads
Shopping ads make product purchasing easy for consumers. Show ads to those who are actively looking for products and direct them to click to purchase.
Google Shopping Ads and Amazon Ads are the two biggest eCommerce advertising channels.
Google Shopping
Great For:
- Increasing website traffic
- Driving direct purchases
- Showing up at the top of Google search results
Amazon
Amazon dominates the worldwide eCommerce landscape. With more than 2.5 million active sellers on the Amazon marketplace, cut through the noise by promoting your brand and its products with Amazon ads.
Types of Amazon Ads:
- Sponsored Product Ad
- Headline Search Ad
- Amazon Product Display Ad
Demographic & Usage:
- 90% of buyers agree that they are more likely to purchase Amazon products than other eCommerce sites
- 23% of online shoppers go to Amazon for product inspiration
- 80 million American households have an Amazon account
- 4000 items are sold per minute in the United States on Amazon
Great For:
- Increasing Amazon sales
- Expanding product reach
Chinese Ads
Convey your brand authentically with the right Chinese advertising channels to break into a whole new demographic!
Little Red Book
Often dubbed the ‘Chinese Pinterest’, Little Red Book (Xiahongshu) is a visual-forward search engine that often serves as a guide for inspiration and influence prior to making a product purchase or lifestyle shift. With 36 primary categories and 216 secondary categories, Little Red Book’s strength is its ability to cater to niche and diverse interests.
Types of Little Red Book Ads:
- Newsfeed Ad
- Pop-up Ad
- Brand Zone Ad
- Topic Ad
- Sticker Ad
Demographic & Usage:
- Almost 70% of users are women
- 200 million monthly active users
- Majority of audience base is aged 18-35
Great For:
- Driving brand awareness
- Boosting audience engagement
- Increasing app usage
Petal Ads
Huawei developed Petal Ads as part of its broader ecosystem of services. It enables advertisers to reach Chinese audiences across various Huawei devices, including smartphones, tablets, and smart TVs.
Types of Petal Ads:
- Native Ads
- Rewarded Video Ads
- Banner Ads
- Interstitial Ads
Demographic & Usage:
- 570 million Huawei users around the world
- More than 33% of China’s mobile users use their smartphones to look for information on brands and other products
- Huawei has a 17% market share of the smartphone space in China, runner up to Apple
Great For:
- Customized targeting
- Precision audience targeting
- Boosting audience engagement
Xiaomi Ads
Seamlessly integrate your campaigns on Xiaomi to better target Chinese users. Xiaomi offers direct access to a vast user base through smartphones, allowing us to pinpoint your ideal target demographic.
Types of Xiaomi Ads:
- Interstitial Ad (image & video)
- Rewarded Video Ads
- Newsfeed Ad (image & video)
Demographic & Usage:
- 606 million users globally
- 13% smartphone market share in China
- Mi Browser: 200 million daily active users
- Mi Music: 43 million daily active users
Great For:
- Promoting apps
- Precision audience targeting
- Boosting audience engagement
WeChat is the world’s third-biggest messaging app (behind Facebook Messenger and WhatsApp). It is a full-fledged app that features thousands of other mini-apps from brands, allowing users to order food delivery, book flights, make direct payments, and more.
Types of WeChat Ads:
- Moments Ad
- Article Banner Ad
- Mini Program Ad
- One-Click-to-Follow Ad
Demographic & Usage:
- One billion monthly active users
- Daily average of app use is 90 minutes
Great For:
- Driving brand awareness
- Boosting audience engagement
- Increasing app usage
Baidu
Baidu offers:
- Paid Search Ads
- Display Ads
- Baidu owns over 66% of the Chinese Search market share
- 202 million daily active users
Great For:
- Targeting Chinese users with high purchase intent
- Driving website traffic
- Promoting brand products or app
Weibo is a microblogging platform, like the Chinese equivalent of Twitter. It’s the second largest social platform in China, celebrities and influencers having millions of followers on it and it has an incredibly engaged user base. It is the primary social platform Chinese internet users to obtain news from and has capabilities for laser-focused audience targeting.
Types of Weibo Ads:
- Display
- Search Engine Promotion
- Fan Headline
- Fan Tunnel
- 600+ million monthly active users
- 68% of users follow official brand accounts with the intent to receive promos
Great For:
- Boosting brand awareness
- Driving brand engagement
- Improving brand reputation
- Stimulating sales
Douyin
Types of Douyin Ads:
- Open Screen Ads
- Feed Ads
- Sticker Ads
- Music Advertising
- Key Opinion Leader (KOL) Ads
- 68% of Chinese social media users use Douyin
- More than 400 million daily users in China
- Estimated to reach 555 million users in 2023
- 98% of the user base is under 40 years old
Great For:
- Reaching young, affluent Chinese audiences
- Increasing brand engagement
- Stimulating sales
TMall
TMall is an online marketplace owned by Chinese eCommerce giant, Alibaba. It is so prominent that Amazon closed down “Amazon China” but kept their presence on TMall. TMall runs an analysis of brands to ensure they qualify for their platform, so consumers trust the brand validation. Chinese shoppers can buy authentic goods and foreign brands on TMall.
Types of TMall Ads:
- Zhi Tong Che (Keyword Search Ad)
- Pin Xiao Bao (Keyword Search Ad)
- Zhi Zuan (Display Banner Ads)
- Super Recommendation (Algorithm-Driven Display Ads, shows relevant recommendations)
- Ju Hua Suan (Flash-sale Display Ads)
Demographic & Usage:
- 3rd most visited website in the World
- Biggest cross-border eCommerce marketplace in China
- Owns 50-60% of the Chinese eCommerce market share
Great For:
- Reaching Upper Middle-Class Chinese consumers
- Gaining brand recognition
- Driving eCommerce sales
JD
JD is TMall’s biggest competitor. It is an online marketplace platform and a B2C online retailer. It sells products directly to consumers and also hosts third-party brands as well. JD Worldwide, specifically, is the cross-border version that enables Chinese consumers to buy from international (non-Chinese) brands.
Types of JD Ads:
- PPC Search Ads
- Display Banner Ads
- Owns about 30% of the Chinese eCommerce market share
- In 2020, active customer accounts increased by 30% to 472 million people
- The majority of users are aged 25-30
- 65% of users have verifiable degrees from universities
- International Brands to sell products
- Breaking into the Chinese market remotely
- Reaching a Chinese audience base that’s young, educated & digitally-savvy
Youku
Types of Youku Ads:
- Top Page Banner Ads
- Mid-Page Banner Ads
- Bottom Banner Ads
- Pre-Roll Ads
- Mid and Post-Roll Ads
- Pause Ads
Demographic & Usage:
Great For:
- eCommerce brands looking for local ad placement
- Delivering visual ads to engaged audiences
- Boosting brand awareness
Audio Ads
Did you know that Audio Ads have a 24% higher recall rate than traditional Display Ads?
Brands can use audio advertising to deliver hyper-targeted, relevant ads anytime and anywhere.
We’ve included the two popular audio advertising channels, Spotify and Pandora, but there are also others like Youtube Music, Amazon Audio etc we will be expanding on in the future.
Spotify
Types of Spotify Ads:
- Audio Ads
- Video Ads
- Podcast Ads
- Custom Experiences
Demographic & Usage:
- Spotify estimates to reach 400 million monthly active users in 2021
- Millennials make up 55% of Spotify’s user base
- Spotify has over 30% of the music subscription global market share
- Daily average listening time in Europe is 99 minutes and North America is 140 minutes
Great For:
- Reaching engaged audiences at anytime
- Boosting brand awareness
- Increasing direct traffic
Pandora
Types of Pandora Ads:
- Audio
- Video
- Display
- Content
- Experiential Events
- Studio Resonate
Demographic & Usage:
- The daily average listening duration is 2 hours and 15 minutes
- Largest user demographic is 35-44 years old
Great For:
- Reaching the middle-aged demographic
- Boosting brand awareness
- Increasing direct traffic
Travel Ads
90% of travelers conduct their research online and 82% of them end up booking online.
There are two types of travel-related ads, one is Metasearch, which is also known as hotel ads; the other is Online Travel Agencies (OTAs).
Metasearch
Metasearch engines are websites that are hotel databases. It allows hotels to save on commission fees by encouraging customers to book directly and bypassing the middleman, OTAs (known as Online Travel Agencies).
People are able to search for specific accommodations on metasearch engines, read reviews, and book directly. Metasearch Ads typically operate as a Pay-Per-Click (PPC) model.
The biggest Metasearch Engines are:
- Google Hotel Ads
- TripAdvisor
- HotelsCombined
Metasearch Ads guarantee a 25-50% increase in visibility in search listings
Great For:
- Maximizing presence in search results
- Advertising hotel inventory
- Driving direct bookings
- Saving on commission fees from OTAs
Online Travel Agency (OTA)
Online Travel Agencies (OTAs) are a one-stop-shop for consumers to plan and book their travels, including services such as hotels, airlines, tours, cruises, and other activities. They are like a hybrid of a travel agency and an eCommerce platform.
So for example, you can list your offering if you want people to book activities like a factory tour due to their similar functionalities to factory tours ticketing software.
It’s a cost-effective way to reach international audiences which otherwise would be expensive to advertise through other channels.
Pro-Tip: Combine with Metasearch, Display, and Search Ads to maximize your ad reach!
The biggest Online Travel Agencies are:
- Expedia
- Kayak
- Orbitz
- Priceline
- Travelocity
Great For:
- Growing brand awareness
- Increasing bookings
- Testing out promotions
- Reaching international audiences
Tips for Choosing the Right Advertising Channel
Phew, that was definitely quite a bit of information to take in!
- Review your brand’s advertising objectives and build a strategy accordingly
- Don’t put all your eggs in one basket — think about where your target audience spends their time online and diversify your ad channels to reach them through multiple touchpoints, which makes for effective retargeting!
- Set your budget then allocate your funds to different channels
- Research industry benchmarks to predict the range of your Return On Ad Spend
As a marketer, it can be overwhelming to manage multiple channels, consistently monitor the campaigns, and make real-time adjustments to optimize ad performance. It takes time and expertise. That’s why “programmatic” is an emerging type of advertising that brands are starting to use!
Programmatic ad tech automates a lot of the process with machine learning. An example is War Room’s programmatic platform, Kedet, which gives direct access to 90,000+ ad publishers’ inventory, conducts real-time ad buying and so much more. It also has the capabilities for hyper-targeting audiences and data integration, which enables in-depth analysis and a holistic, advanced approach to advertising.
Programmatic ad agencies combine cutting-edge technology with human expertise for building customized digital strategies for brands. We definitely recommend looking into this option if you want multi-channel advertising!
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